The club’s guiding principle became: do not follow tradition unless there is a compelling reason to do so.
That approach encouraged members to question unnecessary hierarchy and administrative barriers. Instead of concentrating decisions in a small leadership group, the club uses a role-based, empowered-team model in which all members can take part in major decisions.
A Microsoft 365-based members’ portal serves as the club’s digital clubhouse. It brings meeting information, email, training, notices, project opportunities and shared resources into one place.
The platform is not innovative merely because it uses digital tools. Its value comes from reducing confusion and making participation easier. Members know where to find information, how to contact one another and where to volunteer.
For organizations considering a similar system, the lesson is clear: choose technology that supports people rather than expecting people to adapt to a complicated collection of tools.
Giving Members Permission to Act
The club also aims to reduce the distance between having an idea and putting it into practice.
Any member may propose a fundraising or service project through the portal. When a few people are ready to support the idea, they can begin organizing it without navigating a lengthy approval structure.
“Members just do it,” Brocklebank said, describing a culture that encourages initiative.
Projects have included an international recipe book supporting the End Polio Now campaign, microfinance, pollinator initiatives, peace education and sustainable community programs in Africa and Asia. Members have also supported girls’ empowerment and equipment for rural communities.
Because members live in different regions, they bring knowledge of different needs, cultures and potential partners. A global club can therefore connect local understanding with international expertise.
This model does require accountability. Clear project information, responsible financial systems and transparent communication remain essential. But accountability need not become bureaucracy. Good structures can help people act rather than prevent them from acting.
A Fellowship for Sharing What Works
Brocklebank also chairs the Rotarian eClub Fellowship, described as a global fellowship for the digital world.
The fellowship gives online Rotarians and clubs a place to connect, exchange good practices, contribute resources and attend virtual events. New clubs can learn from organizations that have already addressed challenges such as member onboarding, online fellowship, digital governance and international project coordination.
This sharing function is especially valuable because many volunteer organizations repeatedly solve the same problems in isolation.